Dr. Subroto Roy (Ph.D. University of Western Sydney, Australia) is an Assistant Professor of Marketing (with tenure) at the University of New Haven, Connecticut USA . Prior to joining academia he worked for over 12 years mostly as Head of Marketing and Sales for the Indian joint venture of Tetra Pak Sweden. Dr. Roy’s  expertise  includes Business-to-business marketing, Global Outsourcing, Innovation and Knowledge Management and Information Technology adoption in B-to-B and B-to-C contexts. Dr. Roy’s website and blog can be seen at www.stratoserve.com He has published or forthcoming papers in the Journal of Academy of Marketing Science, International Journal of Market Research, Journal of Business and Industrial Marketing, Industrial Marketing Management, International Journal of Technology Transfer and Commercialization, Supply Chain Management-An International Journal. Dr. Roy sits on the Editorial Board of Industrial Marketing Management is Chair of University Relations of Connecticut Association of Purchasing Management (CAPM) and a Vice-President of the American Marketing Association, Connecticut. (AMA-CT).

 Email: Dr.SubrotoRoy@gmail.com

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